Filed Under:  Departments, Marketing

Landing Pages, Email Frequency and Social Media Conversion: For Further Study

30th December 2011   ·   0 Comments

Bookmark and Share


 

Every week I share with you the articles and posts from the world of online sales conversion that educate and inspire me. It is offered to you for further study.

Subscribe by email.

How To Build a High Converting Landing Page: Rules, Process and Critique – ConversionXL

Nov 18, 2011 12:02 am

Here’s a good check list for designing a landing page.

Tags:

Email marketing frequency and cadence defined | DMA Email Marketing Council Blog

Nov 15, 2011 09:54 pm

@tawatson This is a smart way to look at email frequency, or cadence by comparing it to a British telephone ring. I especially like having a “maximum time between emails.”

Tags:

PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal

Nov 15, 2011 02:35 pm

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon “Social Moonshine” presentation at http://conversci.com/vuh8

Tags:

A New Way to Create Urgency and Social Proof on Product Pages « Get Elastic Ecommerce Blog

Nov 13, 2011 10:43 pm

While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.

  1. Price is prominently displayed
  2. Add to Cart button is high on the page
  3. Shipping is handled before entering checkout
  4. The product description is near the hero shot (and well written)
  5. Several high-quality photos are provided.

All are above the fold or close to it. Are you working this hard to help your visitors buy?

Tags:

Tags:  , , , , , , , ,

About

Brian Massey is a veteran online marketing strategist, writer and national speaker. His practice, Conversion Sciences is conducting experiments to determine how business Web sites can turn visitors into leads and sales. Follow their research at The Conversion Scientist™ and put some science into your online marketing.

Readers Comments (0)





Departments

Nell Edgington - Social Velocity A Career Guide For a New Generation of Change Makers
Billy Parish and Dev Aujla’s new book, Making Good: Finding Meaning, Money and Community ...
mj-jolda Bagels by the Batch
What’s with all the hype about “Artisan Bagels” by Dunkin' Donuts?  Does anyone even ...
Hall_Martin-150x150 Understanding the deal from the Investor’s perspective
The entrepreneur and the investor both look at the same deal but they come ...
marc nathan Entrepreneur Events: OpenCoffee
Today’s OpenCoffee brought new and familiar faces to CoffeeGroundz.  For the uninitiated, OpenCoffee is ...
Ben Dyer new 1-23-12 It’s Facebook Week…
A few weeks back I wrote a post asking where are the Facebook startup ...
Bryan-Menell Mass Relevance Secures $3.3 Million Series A
Mass Relevance, the technology leader in social curation and integration, today announced that it ...
Thom-Singer-150x150 Networking Shortcuts for Career Success
There are no shortcuts to career success.  It takes time to building long-term and ...
Nell Edgington - Social Velocity Reader Question: How to Find Major Donors
Last month I launched a new regular series on the blog called Reader Questions. ...
Jamie-Brown The Formula for Making Client Relationships Bloom video
  I work with the best clients. That may sound like "spin" coming from a public ...
Thom Singer Does LinkedIn Matter? video
I was recently the speaker at a business event.  After my talk (about the ...