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The Lovely Big Red Button

15th February 2012   ·   0 Comments

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Courtesy http://www.sxc.hu/profile/Ambrozjo

Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business.

Ode to the Big Red Button

It is a gift both wise and sage
The big red button on my page
It calls, it beckons without retort
“Join,” “Add to cart,” “Get that free report”

Yes, I think a link is fine
So blue and bright and underlined…

Read the rest…

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About

Brian Massey is a veteran online marketing strategist, writer and national speaker. His practice, Conversion Sciences is conducting experiments to determine how business Web sites can turn visitors into leads and sales. Follow their research at The Conversion Scientist™ and put some science into your online marketing.

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