Pop Quiz Gets A+ Media Attention
22nd March 2012
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The
Center for Cancer & Blood Disorders annually recognizes Breast Cancer Awareness Month. Every October the Fort Worth-based cancer services provider sponsors free lunch and learn events throughout the community. Record attendance was reported this year, with numbers more than doubling at some of the locations. Additionally, media attention was received from
two local Dallas/Fort Worth
television stations and
news radio. The success is credited to two things: the positive message surrounding breast cancer prevention, and a clever
on-line quiz created by The Center.
Media valued the latest research on prevention laid out in an easy to understand format. The concept was fun and separated itself from the traditional black and white stats. The results got an A+ from a public relations standpoint. The backlinks from the media’s websites and all the additional clicks on The Center’s site increased search engine optimization. Additionally, The Center was able to leverage the quiz and media attention in e-blasts, newspaper ads, and on social media.
This concept is easily applied to other industries. If you can’t identify third party research, consider developing your own with a free online research tool that allows you to create a survey and send it out to your clients/the public. Report the facts and voila! You created a low budget news item!
Tags: media com, media definition, media monkey, media server, media take out, on the media, the media
Jamie Brown began her career pecking on typewriters in small television markets before landing a job at KTVT in Fort Worth and later WFAA in Dallas.
She transitioned into public relations and spent five years at one of the largest hospitals in North Texas. She now uses her expertise to help companies get the word out through media relations, internal and external communications - such as brochures, web content, etc.
Visit her website at www.jbrownpr.com for more information.
