Pop Quiz Gets A+ Media Attention
22nd March 2012 · 0 Comments
Media valued the latest research on prevention laid out in an easy to understand format. The concept was fun and separated itself from the traditional black and white stats. The results got an A+ from a public relations standpoint. The backlinks from the media’s websites and all the additional clicks on The Center’s site increased search engine optimization. Additionally, The Center was able to leverage the quiz and media attention in e-blasts, newspaper ads, and on social media.
This concept is easily applied to other industries. If you can’t identify third party research, consider developing your own with a free online research tool that allows you to create a survey and send it out to your clients/the public. Report the facts and voila! You created a low budget news item!