Mad libs and anti-patterns in elevator pitches
8th April 2012 · 0 Comments
It has been an exciting first week with the new TW portfolio companies. As part of the first week, Gabriella gets them working on creating and/or refining their elevator pitch. To keep it inspirational and fun, she often uses sort of a Mad Libs model.
Obviously, the elevator pitch is very important. And because you are usually describing new and innovative ideas, it isn’t as formulaic as say, a movie theme, where there are well known genre templates – so you can’t just say “my company is an edgy SciFi romantic comedy, sort of a ‘Pretty Woman’ meets ‘I, Robot’ with robotic hookers“….not gonna work!
The mad lib model is really a good launch point for original thinking, which is very important at this stage of the pitch. Plus, it is a great way to avoid the dangerous, repetitive buzz-word anti-patterns out there.
What is an indication you fallen into an elevator pitch anti-pattern? If you sound too much like the Web Economy Bullshit Generator!
P.S. – if you sell the “robotic hookers” pitch, I get Executive Producer credit…