Dartz Media Hits the Target (Audience)
4th May 2012 · 0 Comments
Austin entrepreneur Derek Hall is bringing targeted, incentive-driven marketing and advertising solutions to small-to-midsize businesses trying to get targeted, measurable results on a limited budget.
Hall’s company, Dartz Media, bases its success on a family of five products, including custom-branded mobile apps, mobile and web-based coupons, postcard packs featuring uniquely square-shaped postcards, and a direct mail coupon magazine called Dartz Offers. “It’s not a ‘Deal of the Day’ company at all,” stresses Hall. “Yes, we do depend on customers’ desire to find good deals through coupons, deals or value savings. But we focus on products that can mine specific markets and industries, such as the Internet, smartphones and customized mobile apps, coupon magazines and direct mail postcards. These products deliver targeted measurable results that allow business owners to get the most for their marketing dollar.”
Hall had plenty of entrepreneurial and media experience going into this venture. He founded and oversaw the success of Urban home Magazine until its eventual sale in 2009, and his background includes successful sales tenures at a variety of multinational companies, including SAP and Savvion. No stranger to the challenges of working within tight budgetary constraints, Hall seeded Dartz Media entirely with his own personal funding. “Not only did I provide the initial investment to start the business,” says Hall, “but I also personally funded the development of our web, mobile, mobile app and print advertising solutions.” This approach has left Dartz Media unburdened by debt, with no business assets tied up as investment collateral, ensuring a stable future for the company.
“We are primed to deliver powerful, persistent, incentive-based marketing and advertising solutions to cost-conscious business for many years to come,” says Hall. “And there’s no better town for what we want to achieve than tech-savvy Austin, Texas.”