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Dan Siroker: Beat the Back Button [INSTAGRAPH]

17th July 2012   ·   0 Comments

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Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly.

Dan Siroker-Beat the Back Button-CCC12-INFOGRAPH

CLICK TO ENLARGE

  1. Define Success
  2. Explore before you refine
  3. Less is More
  4. Words Matter
  5. Fail Fast
  6. Start Today

I’ve written a tell-all with juicy details about how we get things done in the lab. Become a friend of the author for free chapters and bonus content from Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist coming soon.

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About

Brian Massey is a veteran online marketing strategist, writer and national speaker. His practice, Conversion Sciences is conducting experiments to determine how business Web sites can turn visitors into leads and sales. Follow their research at The Conversion Scientist™ and put some science into your online marketing.

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