The Four Letter Word that is Killing Your Business
I'd like to start a movement to make the word 'busy' unacceptable in formal speech. Keep it, along with the list of the seven dirty words George Carlin spelled out for us, ... How to Create Great Subject Lines
I've spent countless hours finessing subject lines for e-blasts and e-newsletters. The ideas for the right seven to ten word phrase range from trite to absurd as I ponder the right combination ... Whisky Maker Communicates in Fine Spirits
Gentleman Jack stayed true to “his” image when a recently published book appeared on store shelves with a cover looking suspiciously like the Jack Daniels Old No. 7 label. The ... Don’t Keep Secrets and 3 Other Tips on Event Planning
Event planning is one of the most nerve wracking aspects of public relations, and professionally speaking there are few things worse than hosting an event that no one attends. Generally, ... Road Trip Serves Up Important PR Reminder
Summer road trips have begun for the Brown family. Our first excursion took us to Arkansas. An interesting exchange in the backseat between my mother-in-law and four-year-old son was the ... Two Emails that Did Great Things for Businesses
I saw this blog post, written by author and entrepreneur Tim Ferriss, and had to share. This is a great example of how humor, ingenuity and a whole lot of sarcasm ... The Formula for Making Client Relationships Bloom
  I work with the best clients. That may sound like "spin" coming from a public relations consultant, but it is true. They are all passionate about what they do, and understand the value ... Why Some Clients Won’t Use One of the Best PR Tools
I frequently write case studies for my clients. We work together to illustrate how a recent service they provided brought value to an individual or organization. I use case c press releases, website ... Snagging Headlines with Strategic Media Pitching
NeoFirma is a software company with a great story to tell, but getting the word out is a challenge since the target audience is scattered across the country. In order ... Let Your Audience – Not Your Ego Decide Where to Pitch
Every would-be rock star dreams of having their picture on the cover of Rolling Stone magazine. Nothing says, "I've made it," quite like a feature in the pop-culture publication. Though none of my ...
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