5 Core Steps in the PR Marathon

As businesses continue to tighten budgets and work to do more with less, decision makers increasingly rely on third-party commentary from a variety of external sources to help them determine which products and services stand out amongst the rest. Often, topics that are discussed on blogs and in social media circles are born on trade and business news media websites and in journals. Given the growing stakes around such media coverage, having a strategically-minded and intentional public relations (PR) program i s an increasingly important part of most B2B company’s marketing and communications programs, as it helps to: increase awareness strengthen consideration position against competitors build credibility through expert opinions and exposure to real-world customer experiences However, running an effective PR program requires much preparation, research, perseverance and determination – much like running a marathon

How Perceived Failure Can Be a Blessing in Disguise

“A perceived failure can be a catalyst for profound reinvention.” In Conan O’Brien Can’t Stop , a 2011 documentary directed by Rodman Flender, O’Brien gives viewers an in-depth look into the months following his unceremonious departure from NBC’s The Tonight Show. After his last show on January 22, 2010, Conan found himself unemployed, sharing the same fate as 8.6% of Americans

Startup Softball
Houston startup enthusiast, Jeff Reichman the founder of January Advisors has a great idea: Startup Softball. Startup Softball March 24, 2012 | Houston, Texas Location TBD Warmup & BBQ – 11:05 am Game Time ... How to convince a startup to hire you
By Jason CohenThis is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live. To get your question ... Impacting Our Community; HTC Scorecard
The Houston Technology Center (HTC) serves as the nexus of new ideas, technological innovation and entrepreneurship in the greater Houston area. Named by Forbes’ as one of “Ten Technology Incubators ... Bring Me the Trophy or Bring Me the Steering Wheel
That was the motivational message given to NASCAR driver Kurt Busch by his team owner for Saturday Night’s Shootout at the Daytona International Speedway.  For those of you who are ... SXSW 2012 Schedule
SXSW Interactive is only a few weeks away, but as anyone who has ever been before will tell you, the time to start choosing what to do is now. If ... Asking Better Questions
I was inspired by a post by Joan Eisenstodt on the "Meetings Focus Blog" about asking better questions. The article was focused on asking better questions for selecting venues or other ... A Contest to Help Your Nonprofit Manage to Outcomes
I’m excited to announce something a little different on the Social Velocity blog: a contest! Mario Morino, author of one of my favorite new books, Leap of Reason: Managing to ... Would MLK Disagree with MLK Day?
Today we commemorate the birth of one of America’s greatest heroes—Dr. Martin Luther King Jr.  It took 15 years to establish the federal holiday, with the charge to pass the ...
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