Wondering if people “think” enough about differentiation. In our jobs we do stuff. We accomplish things. But are we contemplating and discovering what is really different in how we serve clients? Are we unique from the competition or are we commodities in sheep’s clothing? Companies have great websites, brochures and other marketing materials, but they often look similar to the competition. They think these tools make them stand out, but instead they look alike. I did a poll with an audience of attorneys in Austin, Texas. I instructed them to raise their hand if their firm website has an image of the local skyline, the State Capitol, or the scales of justice on the homepage. Almost everyone’s hand went up. Once
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Take a look around the office these days (if you actually work in one). The changes are evident– multiple generations are present and all have different motivators. People work from remote locations and in different time zones. And we bring our personal devices from home (like iPads and smart phones) and demand that we be able to access work information on them. These differences in the workplace are challenging our traditions in terms of leadership and training. The Effective Edge is part of a select 245 member organization that is committed to learning from each other as we explore (and stay on top of) fast moving changes in our world of work and how learning
Biz Dev Archives
What if you, the CEO of your business, were able to spend 50%, 80% or even more of your time doing what you do best – the things that bring ... Focus, Focus, Focus
It is often said that the three rules for success in real estate are location, location and location. Likewise, the three rules for creating business success are focus, focus and ... What To Do When Your Network Goes Cold
I got the following email earlier this week: I am an interim management consultant.... who let my 90% of my professional network (1000+) go cold for two years. Whilst I let ... Don’t Overcome Sales Objections. Eliminate Them.
What is your most Challenging Closing Scenario? How are you dealing with it today? The economy is uncertain. Business leaders tell us more and more that their targeted sales prospects ... Integrate Past Experience and Values into Your Plan
Experiences from the past, along with your values, can help you identify pieces of your vision for the business. What successes have you had in the past that you think ... The Unique Nature of Vision Statements and the Family Business
In a family-owned business, the desired direction will include family-related matters that other privately owned businesses do not have to consider. As with other privately owned businesses, the Personal Vision ... If You Know Better, Why Don’t You Do Better?
Every day I speak with CEOs and Sales Managers who are frustrated. Most of these executives have well-developed strategies. Many have invested big bucks in recruiters and/or employees ... Doing the Books: To QuickBooks or Not?
Like it or not, if you’ve started a business then you’re probably going to be doing the books on your own until you’re making enough to hire someone to handle ...
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