Tips for a Tagline that Sticks

Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve forgotten what your company does. You need something that’s memorable but not too off-the-wall, specific but not excluding, and exciting but accurate … Your tagline

Making the Connection between Online and Offline Analytics

This is a guest post by Katleen Richardson of Marketing AdvantEdge If you’ve been in business for a while and have only recently started to develop your online presence, the idea of having to measure your online marketing performance can be daunting.

The Formula for Making Client Relationships Bloom
  I work with the best clients. That may sound like "spin" coming from a public relations consultant, but it is true. They are all passionate about what they do, and understand the value ... Want to Market Against Your Competitors? Proceed Carefully
Remember when you were young, and there was that kid who spent more time dissing you or others than making something of themselves? Maybe you wanted to let them have ... Happiness Means Different Things to Your Website Visitors
The Conversion Sciences Lab requires long hours of focused attention. Needless to say, we have to keep ourselves in shape to do good work. I keep my svelte shape in ... Mobile Marketing Strategy or “How did they know I was hungry?”
You have just parked the car and are on the way to pick-up your dry cleaning or buy some cough drops at the neighborhood pharmacy. Suddenly, your cell phone lights ... Want Attention? Appeal to the Egos of Experts with Quotes
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As ... The Secret Behind the Success of the DollarShave Video
The Dollar Shave video went mega viral because it is “funny”, right? But to understand why and how it is funny you need to break it down and analyze what emotional ... Why Some Clients Won’t Use One of the Best PR Tools
I frequently write case studies for my clients. We work together to illustrate how a recent service they provided brought value to an individual or organization. I use case c press releases, website ... Snagging Headlines with Strategic Media Pitching
NeoFirma is a software company with a great story to tell, but getting the word out is a challenge since the target audience is scattered across the country. In order ...
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