5 Core Steps in the PR Marathon

As businesses continue to tighten budgets and work to do more with less, decision makers increasingly rely on third-party commentary from a variety of external sources to help them determine which products and services stand out amongst the rest. Often, topics that are discussed on blogs and in social media circles are born on trade and business news media websites and in journals. Given the growing stakes around such media coverage, having a strategically-minded and intentional public relations (PR) program i s an increasingly important part of most B2B company’s marketing and communications programs, as it helps to: increase awareness strengthen consideration position against competitors build credibility through expert opinions and exposure to real-world customer experiences However, running an effective PR program requires much preparation, research, perseverance and determination – much like running a marathon

Ace a Radio Interview and Get Requested

I prepped my client Teresa Berg Photography this week for an interview with Martha Stewart’s radio program, Morning Living. Preparation for radio is different than other mediums – particularly since this one was going to be over the phone. There are two big challenges to overcome in these kinds of interviews: 1. You can’t see the host so you can’t read their visual cues.

Social Media Strategy: Define, Act, Measure, Analyze, Improve. Repeat.
In part 1 of our social media series, we reviewed the benefits of using social media and dispelled common myths using real-world examples. A key data point to know is ... The Lovely Big Red Button
Courtesy http://www.sxc.hu/profile/Ambrozjo Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Ode to the Big Red ... 8 Quick Tips to Create Great Case Studies
If you have a compelling product or an interesting service, you may grab the attention of a potential customer or a respected journalist. However, what do you do when they ... Insights on the role of analysts
Insights From Compass Intelligence's @JamesBrehm on The Role of Industry Analysts Industry Analysts like Compass Intelligence's James Brehm play a vital role in the Public Relations process. James help journalists and bloggers ... Authentic: The Now Word for PR and Everything Else
I appreciate words. My ear is always searching as someone else is speaking, listening for those uncommonly used descriptors and phrases. Occasionally, a word will creep into conversations repeatedly. For ... The Magnetic Effect of Drawn Video
Engaging the visiting mind is a key challenge of Conversion Scientist. It is also a key capability of video. However, there is something magnetic about drawn video. It is unclear ... Social Moonshine: Converting Social Media Connections to Leads and Sales
In your rush to get as many Likes, Follows, Connections and +1′s as you can, have you thought about how you are going to turn those fans and friends into ... If You Don’t Tell Your Kids About Conversion, Who Will?
No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked ...
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