The solution to mediocre marketing? A CMO leading multiple niche agencies

It sounds like a great idea to turn your business’s entire multichannel marketing campaign over to a single large marketing agency, doesn’t it? You simply tell the agency, “Here’s our target market, this is our brand, here’s how we would like to position ourselves. Now go create the content, buy

Continue Reading »

3 Free & Easy-to-Use Social Media Tools

Social media is changing how we use the Web. It’s changing  the way we consume, search and share information, so much, that consumers are now turning to social media before company sites when researching information on a product. If you’re like many small businesses who have read all the hype around social media and registered for accounts, but now wondering, “what’s next?”…this post is for you. Often times, small businesses turn to expensive software services and applications to help maintain their social networks.

Drive Success: Push Yourself Down
One of my favorite quotes is “It is amazing what you can accomplish when you don’t care about who gets the credit.”  This quote has been attributed to Ronald Regan ... 14 Inspiring Email Subject Line Hacks from the SXSW Catalog
The process of naming SXSW panels is part of the process of getting them accepted. The fine folks at SXSW seem to prefer interesting, surprising panel titles. Of course, they ... Too Broad a Brush: The Lack-of-Focus Problem
Perhaps the most common issue I see among all kinds of businesses, from startups to large, established firms, is a lack of focus in their marketing. This generally takes the ... Let Your Audience – Not Your Ego Decide Where to Pitch
Every would-be rock star dreams of having their picture on the cover of Rolling Stone magazine. Nothing says, "I've made it," quite like a feature in the pop-culture publication. Though none of my ... Get More Done by Resting Actively
Active rest is the term my personal trainer used to explain why my legs rejected walking and my arms wouldn’t let me pick up anything heavier than my laptop for ... 5 Ways to be Strategic in Chaos
I recently came across a story on Inc.com titled: The 6 Habits of True Strategic Thinkers. Written by Paul J. H. Shoemaker, the article got me thinking about my time in ... “My favorite part of the design is the money.”
Photo Credit: Giovanni Orlando via Compfight Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s ... Eat Your Broccoli – Plus More Sound PR Advice
I have a four year old who loves broccoli. Lucky me. There is no coaxing or cajoling – I just put it in front of him and he eats it. ...
« Previous Page — Next Page »