The Formula for Making Client Relationships Bloom

 I work with the best clients. That may sound like “spin” coming from a public relations consultant, but it is true. They are all passionate about what they do, and understand the value of public relations.

Why Some Clients Won’t Use One of the Best PR Tools

I frequently write case studies for my clients. We work together to illustrate how a recent service they provided brought value to an individual or organization

Snagging Headlines with Strategic Media Pitching
NeoFirma is a software company with a great story to tell, but getting the word out is a challenge since the target audience is scattered across the country. In order ... Tech Wildcatters Mentor Robert Johnson Invests in Mineful and Joins Board of Directors
Mineful is excited to announce that they received an investment from Tech Wildcatters mentor Robert Johnson. Robert, CEO and founder of TeamSupport, will join the Mineful board to strategically help the company ... Where did you sleep last night?
You might not normally think that homelessness has anything to do with tech startups, but bear with me. When a problem presents itself more than 3 times in one week, I ... Let Your Audience – Not Your Ego Decide Where to Pitch
Every would-be rock star dreams of having their picture on the cover of Rolling Stone magazine. Nothing says, "I've made it," quite like a feature in the pop-culture publication. Though none of my ... Mad libs and anti-patterns in elevator pitches
It has been an exciting first week with the new TW portfolio companies.  As part of the first week, Gabriella gets them working on creating and/or refining their elevator pitch. ... Get More Done by Resting Actively
Active rest is the term my personal trainer used to explain why my legs rejected walking and my arms wouldn’t let me pick up anything heavier than my laptop for ... 5 Ways to be Strategic in Chaos
I recently came across a story on Inc.com titled: The 6 Habits of True Strategic Thinkers. Written by Paul J. H. Shoemaker, the article got me thinking about my time in ... Ignorance is Blissful Failure
How often have you heard “We don’t know what we don’t know” in a conversation at a startup?  Detrick was kind enough to point out this conundrum in a Comment ...
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